{"id":505669,"url":"\/about\/","layout":"standard","version":"2026-07-24T15:57:11.000000Z","blocks":[{"id":4934843,"type":"row","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":4934844,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":124204863,"value":null},"copy":{"id":124204864,"value":null},"media":{"id":124204865,"value":"image"},"image":{"id":124204866,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/liugqrjvmfsjnoddear1gxvnlwzm7lsgcvddhuotaex5qga8.jpeg.jpg?w=auto&h=auto&fy=0.40884894927786\",\"alt\":\"Englandbear Logo features a brown bear wearing a green raincoat in the rain.\"}"},"video":{"id":124204867,"value":null},"autoplayInBackground":{"id":124204868,"value":"1"},"titleSize":{"id":124204869,"value":"1"},"overlay":{"id":124204870,"value":"1"},"href":{"id":124204871,"value":null},"borderRadius":{"id":124204872,"value":"#{image.border.radius}"},"overlayOpacity":{"id":124204873,"value":"0"},"overlayColors":{"id":124204874,"value":null},"overlayDirection":{"id":124204875,"value":"90"},"padding":{"id":124204877,"value":"6"},"fullWidth":{"id":124204878,"value":"0"},"fullBackgroundColor":{"id":124204879,"value":"#fff0"},"published":{"id":124204880,"value":"1"},"conditions":{"id":124204881,"value":"[]"},"ratio":{"id":124204882,"value":"short"},"template":{"id":133237038,"value":"pod"}}},{"id":5248973,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":133237039,"value":"2"},"html":{"id":133237040,"value":"<h3><strong>The Story of Englandbear<\/strong><\/h3><p>At Englandbear, we believe the greatest legends are found on woodland walks, in quiet moments of contemplation, and in the tales we choose to preserve.<\/p><p>We are a circle of kindred spirits, dedicated to British folklore and the quiet beauty of the seasons. Our ethos is simple: to tread lightly and live gently.<\/p><p><a target=\"_self\" href=\"\/blog\/did-you-know-that-organic-cotton-can-be-recycled\/\" rel=\"noreferrer noopener\"><strong><u>Sustainability<\/u><\/strong><\/a><strong>:<\/strong> Our products are made from natural materials like organic cotton, using renewable energy. We design everything to be sent back when it is worn out, so new products can be made from the material recovered. It is a circular supply chain that keeps our wild places beautiful and plastic-free.<\/p><p>Englandbear began with a simple belief: that the magic of British folklore is real, and it lives in the woods, the wilds, and the stories we choose to carry with us. What started as a solo journey has grown into a small, family-led collective of creators, dedicated to the art of living gently and treading lightly upon the earth.<\/p><p>We invite you to step behind the curtain and meet the people\u2014and the paws\u2014who tend the flame.<\/p>"},"textColor":{"id":133237041,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":124204851,"value":null},"title":{"id":124204852,"value":"Behind the Scriptorium: Meet the Story-Keepers"},"backgroundColor":{"id":124204854,"value":"#{feature.background.color}"},"padding":{"id":124204858,"value":"3"},"fullWidth":{"id":124204859,"value":"0"},"fullBackgroundColor":{"id":124204860,"value":"#{feature.fullBackground.color}"},"published":{"id":124204861,"value":"1"},"conditions":{"id":124204862,"value":"[]"},"direction":{"id":133237033,"value":"column"},"textColor":{"id":133237034,"value":"#{feature.text.color}"},"buttonText":{"id":133237035,"value":null},"copy":{"id":133237036,"value":"<h3><strong>The Story of Englandbear<\/strong><\/h3><p>At Englandbear, we believe the greatest legends are found on woodland walks, in quiet moments of contemplation, and in the tales we choose to preserve.<\/p><p>We are a circle of kindred spirits, dedicated to British folklore and the quiet beauty of the seasons. Our ethos is simple: to tread lightly and live gently.<\/p><p><a target=\"_self\" href=\"\/blog\/did-you-know-that-organic-cotton-can-be-recycled\/\" rel=\"noreferrer noopener\"><strong><u>Sustainability<\/u><\/strong><\/a><strong>:<\/strong> Our products are made from natural materials like organic cotton, using renewable energy. We design everything to be sent back when it is worn out, so new products can be made from the material recovered. It is a circular supply chain that keeps our wild places beautiful and plastic-free.<\/p><p>Englandbear began with a simple belief: that the magic of British folklore is real, and it lives in the woods, the wilds, and the stories we choose to carry with us. What started as a solo journey has grown into a small, family-led collective of creators, dedicated to the art of living gently and treading lightly upon the earth.<\/p><p>We invite you to step behind the curtain and meet the people\u2014and the paws\u2014who tend the flame.<\/p>"},"template":{"id":133237037,"value":"feature"}}},{"id":4934846,"type":"grid","published":1,"size":{"x":12,"y":0},"order":3,"items":[{"id":4934847,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":124204897,"value":"Bryony | The Keeper of Tales"},"copy":{"id":124204898,"value":"Founder & Creative Director, Bryony is the narrative heart of Englandbear. 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Like the 'Constellation Keepers' who map the stars, her role is to navigate the vast, misty landscape of British folklore and find the threads that connect us all. She is the architect of our canon, the one who listens for the 'Whispers in the Woods' and translates them into the collections you hold dear. Her promise is the foundation of our ethos: to ensure that every design is not just a product, but a vessel for a timeless tale, crafted to help you tread lightly and live gently.<\/p><p><strong>Dave | <\/strong><a target=\"_self\" href=\"\/blog\/introducing-the-scriptorium-artist-and-studio-warden\/\" rel=\"noreferrer noopener\"><strong><u>The Scriptorium Artist<\/u><\/strong><\/a><\/p><p>Dave is our Scriptorium Artist, tasked with the delicate work of capturing dreams on paper. In the spirit of the ancient 'Forest Scriptorium,' where history is written in sap and starlight, Dave works as a modern scribe. His process is a unique blend of old-world craft and new-world magic. In an age of instant, algorithmic imagery, Dave\u2019s work is a celebration of the slow process. Whether he is working with traditional pigment and paper or sketching onto a digital canvas, every line is intentional, human, and wonderfully unique. His work is defined by \"imperfect perfection\"\u2014the visible pencil strokes and organic textures that remind us there is a real person behind the brush. Look for his <a target=\"_self\" href=\"\/blog\/introducing-the-scriptorium-artist-and-studio-warden\/\" rel=\"noreferrer noopener\"><strong><u>Triskele Artist Stamp<\/u><\/strong><\/a> on our prints; it is our promise of authentic, human-led artistry.<\/p><p><strong>Jess | The Studio Warden<\/strong><br \/><br \/>Every sanctuary needs a guardian, and ours just happens to have a wagging tail and a penchant for mid-afternoon naps. While Dave focuses on the finer details of a dragon's scale or a fox's fur, Jess ensures the atmosphere remains grounded and joyful. 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Our work is guided by three core pillars that define how we create and how we hope to live.<\/p><h3>Rooted in Folklore &amp; Storytelling<\/h3><p>We believe that the British landscape is more than just soil and stone; it is a tapestry of ancient legends and half-remembered whispers. From the misty fens of East Anglia to the deep, shadowed woods of the interior, we are captivated by the stories that have shaped our collective imagination. We see ourselves as modern-day weavers of these tales, preserving the magic of British folklore so that it may be carried forward into the homes and hearts of a new generation. Discover our stories <a target=\"_self\" href=\"\/blog\/explore-englandbear-folklore-sustainable-clothing-blog\/\" rel=\"noreferrer noopener\"><u>here<\/u><\/a>.<\/p><h3>A Reverence for the Natural World<\/h3><p>Animals are the primary protagonists in our stories. Whether it is a noble dragon lurking in a \"knucker hole\" or a humble hedgehog snuffling through the hedgerow, we hold a deep love for all creatures, great and small. This reverence for wildlife isn't just an aesthetic choice; it is a recognition of our shared connection to the earth and a desire to celebrate the unique character of the inhabitants of our woods and wilds.<\/p><h3>Treading Lightly: Our Commitment to Sustainability<\/h3><p>Our slogan, <strong>\"Tread lightly, live gently,\"<\/strong> is the compass by which we navigate. We believe that telling stories of the earth shouldn't come at the cost of the earth itself. We prioritise <strong>sustainable solutions<\/strong> by choosing natural materials like <a target=\"_self\" href=\"\/blog\/did-you-know-that-organic-cotton-can-be-recycled\/\" rel=\"noreferrer noopener\"><strong><u>organic cotton<\/u><\/strong><\/a> and ensuring our products are designed to be part of a circular journey\u2014ready to be recycled and remade once they have been well-loved. We aim to act with honour, respecting the weight of our promises to the environment and to you.<\/p><h3>Nurturing a Circle of Kindred Spirits<\/h3><p>Englandbear is not just a shop or a studio; it is a gathering place. We are dedicated to nurturing a community of <a target=\"_self\" href=\"\/subscribe\/\" rel=\"noreferrer noopener\"><strong><u>kindred spirits<\/u><\/strong><\/a>\u2014individuals who feel the pull of the moon, the quiet of the woods, and the warmth of a story well-told. We invite you to join our circle, where curiosity is encouraged and where we can all share in the excitement of discovering new legends together. 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Our work is guided by three core pillars that define how we create and how we hope to live.<\/p><h3>Rooted in Folklore &amp; Storytelling<\/h3><p>We believe that the British landscape is more than just soil and stone; it is a tapestry of ancient legends and half-remembered whispers. From the misty fens of East Anglia to the deep, shadowed woods of the interior, we are captivated by the stories that have shaped our collective imagination. We see ourselves as modern-day weavers of these tales, preserving the magic of British folklore so that it may be carried forward into the homes and hearts of a new generation. Discover our stories <a target=\"_self\" rel=\"noopener noreferrer nofollow\" href=\"\/blog\/explore-englandbear-folklore-sustainable-clothing-blog\/\"><u>here<\/u><\/a>.<\/p><h3>A Reverence for the Natural World<\/h3><p>Animals are the primary protagonists in our stories. Whether it is a noble dragon lurking in a \"knucker hole\" or a humble hedgehog snuffling through the hedgerow, we hold a deep love for all creatures, great and small. This reverence for wildlife isn't just an aesthetic choice; it is a recognition of our shared connection to the earth and a desire to celebrate the unique character of the inhabitants of our woods and wilds.<\/p><h3>Treading Lightly: Our Commitment to Sustainability<\/h3><p>Our slogan, <strong>\"Tread lightly, live gently,\"<\/strong> is the compass by which we navigate. We believe that telling stories of the earth shouldn't come at the cost of the earth itself. 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