{"id":45503,"title":"The Enduring Value of Midwinter","description":"Are January sales still a thing? Discover the quiet value of midwinter and find your new legend in our evergreen, sustainable collection. Tread lightly, live gently","content":"

The year has turned, and with it, a quieter magic settles over the British woodlands. The last echoes of the festive season have faded, and a gentle stillness remains. For many, this is the time for a great refresh, a moment of reflection and renewal. It has long been a tradition to seek treasures in the January sales, a whisper of a bargain after the loud legend of Christmas consumption.\"kraenyrygkoblmjplbjxthruzeb2vdexycet4zmd0r2byrxa.jpeg.jpg?w=1140&h=auto\"But times have changed. The bustling High Street queues in the frosty morning air have given way to the soft glow of a screen. The frenzied hunt for fleeting deals has been supplanted by the early arrival of Black Friday<\/u><\/a>, a shadow that still looms large in our collective memory. This raises a quiet but important question: are January sales still a thing?<\/p>

From our perspective as Story-Keepers, the answer is yes\u2014but the tradition has found a new and deeper meaning.<\/p>

While the loud tale of overconsumption might fuel a cycle of haste and waste, the gentle path of a midwinter refresh offers something else entirely. It's a chance to step back from the rush and seek out treasured pieces that are crafted to last, pieces that are more than mere commodities. They are \"new legends\" for your wardrobe, wearable art that carries a story and a promise.\"0ltl64rk6b8rj5eaf7tq3w3fh1l66mwgnuzxbx3u76n67ztw.jpeg.jpg?w=1140&h=auto\"For a brand founded on the promise to \"tread lightly, live gently,\" this is not a time for hurried decisions, but for quiet, thoughtful ones. It\u2019s the perfect moment to find clothing that speaks to your soul, pieces that are created from plants, not plastic, and designed to leave a gentle footprint on the wild world we cherish.\"fassigavxudav0ebuw8eeviwyzmqwibsdwcfyzvb0i4giotw.jpeg.jpeg?w=1140&v=2\"<\/u><\/a>As the chilly weather still whispers across the land, our Midwinter Menagerie collection <\/u><\/a>offers designs that capture the quiet beauty of the season. These are not just designs for Christmas, but treasures for the entire winter journey. Find your warm and stylish companions here, pieces that remind you of the magic of a snowy forest and the creatures that find comfort within it.<\/p>

We also believe in the power of timeless design. Just as we clear out our homes to welcome the new year, we occasionally say goodbye to some of our designs to make way for fresh inspiration. This is not a fleeting sale, but an invitation to find enduring value and a new legend that speaks to you.<\/p>

We believe everyone deserves to feel good in their clothes, regardless of their budget. So embrace the wardrobe refresh and find something special that is not just for a season, but for a lifetime.<\/p>

\"r0aaklk7wvfqgmsunb1hghggo3cgo3wgi2fe44yavbvdm4j2.png.png?w=1140&project=england-bear-376237&v=2\"<\/u><\/a>For the kindred spirits who tread lightly and live gently.<\/p>

There is a circle of us who still listen for the whispers in the woods and believe in the magic of a story well-told. This is our gathering place.<\/p>

Here, we share the folklore that inspires our work, celebrate the turning of the seasons, and offer enchanting gift guides for those who cherish our wild world. Subscribe<\/u><\/a> to receive these stories and, as a welcome to our circle, enjoy a gift of 10% off your first order.<\/p>

Welcome to the story.<\/p>

Englandbear Tread lightly, live gently<\/em><\/p>","urlTitle":"are-january-sales-still-a-thing","url":"\/blog\/are-january-sales-still-a-thing\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/are-january-sales-still-a-thing\/","fullUrl":"https:\/\/englandbear.com\/blog\/are-january-sales-still-a-thing\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1736364821,"updatedAt":1756555609,"publishedAt":1756555608,"lastReadAt":null,"division":{"id":367720,"name":"EnglandBear"},"tags":[{"id":3677,"code":"campaigns","name":"Campaigns","url":"\/blog\/tagged\/campaigns\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/6cav2mhh9zpdy5z3bl5infszjfmj9pwmkokueajonattiwgn.jpeg","thumbnail":"https:\/\/images.podos.io\/6cav2mhh9zpdy5z3bl5infszjfmj9pwmkokueajonattiwgn.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/6cav2mhh9zpdy5z3bl5infszjfmj9pwmkokueajonattiwgn.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"Are January sales still a thing? Discover the quiet value of midwinter and find your new legend in our evergreen, sustainable collection.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":44115,"title":"Wondering how to shop more sustainably this Christmas?","url":"\/blog\/wondering-how-to-shop-more-sustainably-this-christmas\/","urlTitle":"wondering-how-to-shop-more-sustainably-this-christmas","division":367720,"description":"Discover a more enchanting way to celebrate. Join us for a journey into a sustainable Christmas, filled with the magic of woodland folklore and gentle, eco-friendly gift ideas. Let us guide you on a path to a more meaningful, story-filled festive season.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/avmyjar8evanarhtoxo2frpz6x1lom5bgrpfqrfe0c70koff.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/avmyjar8evanarhtoxo2frpz6x1lom5bgrpfqrfe0c70koff.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":44370,"title":"Why is Black Friday bad for the environment?","url":"\/blog\/why-is-black-friday-bad-for-the-environment\/","urlTitle":"why-is-black-friday-bad-for-the-environment","division":367720,"description":"This season, step into a story of gentle choices. Discover why Black Friday fuels a cycle of overconsumption and learn how you can tread lightly with the Green Friday movement. Join us and find sustainable, eco-friendly gifts for the wild world","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/mdxhhpk5pdx8twmeekwoatgw0ajprezotmzckowtsqtvqlnc.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/mdxhhpk5pdx8twmeekwoatgw0ajprezotmzckowtsqtvqlnc.png.jpg?w=1920&h=1440"},"hidden":0},{"id":51226,"title":"More Than a Mug: The Story of Our Cottagecore Ambassador","url":"\/blog\/common-frog-cottagecore-folklore\/","urlTitle":"common-frog-cottagecore-folklore","division":367720,"description":"Delve into the enchanting world of the Common Frog, our 'Cottagecore Ambassador'. Discover its surprising role in British folklore, the real story behind Shakespeare's \"toe of frog,\" and how you can protect these magical creatures in your own garden.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/igfipqif6lvqsw2v7uhr5zmatwecainbgqi9aj7rimuvqtxr.jpeg.jpg?w=1140&h=855&z=2&fx=0.54132824903866&fy=0.57703945375953","banner":"https:\/\/images.podos.io\/igfipqif6lvqsw2v7uhr5zmatwecainbgqi9aj7rimuvqtxr.jpeg.jpg?w=1920&h=1440&z=2&fx=0.54132824903866&fy=0.57703945375953"},"hidden":0}],"labels":[]}